September 03, 2021 2 min read

Black Minds Matter UK (BMMUK) was founded in June of last year following the murder of George Floyd, an event that prompted worldwide protests and debate about the racism that black people everywhere experience and how far we still have to go as a society to eradicate this poison. 

Black Minds Matter x Young Goat

The charity began with the mission of connecting black individuals and families with free mental health services, with each session conducted by a black therapist. This is vitally important as everyday racism for black clients in the UK is a struggle that therapists from other racial backgrounds will not have experienced. By ensuring that each of their therapists are black, BMMUK can guarantee that there is a nuanced and unspoken grace in the therapeutic space, with people who have been on this journey themselves and who understand how to process it. The therapist in session requires no education and in turn, there is no additional strain put on the client, in a space where they should feel safe. In addition to that, BMMUK set out with the goal of making mental health topics more relevant and accessible for all black people in the UK, removing the stigma and remodelling services to be relevant for the black community. 

At Young Goat, our ethos is to inspire confidence and improve self-esteem in everyone through our clothing. On this blog we have previously discussed some of the ways in which we have raised money for BMMUK already, which include two separate auctions, where in one we released 4 one-off, ‘black out’ items, as well as running 2000km as a community during MHAW (Mental Health Awareness Week). However, this is our biggest undertaking to date by some distance. Both BMMUK and Young Goat have been implementing and supporting change for a brighter future for over a year now. Together, we are creating an awareness campaign to coincide with Black History Month in the UK this October. For it, we shall be releasing a t-shirt to the public, all profits of which will go to BMMUK.

BMM Young Goat tee

BMM Young Goat tee

BMM Young Goat tee

The topic of black mental health was sadly brought into sharp focus for us all at Young Goat earlier this year, with the passing of our friend and colleague Olisa Odukwe, who lost his battle with mental health at only 20 years old. This tragedy further emphasises how important this initiative is and invigorated our desire to make it a success. A purple heart has been added to the t-shirt sleeve in Olisa’s memory, an addition that we have made due to his love for UK rapper Dave and his song Purple Heart. 

BMM Young Goat tee

We hope you can help us bring this campaign to national attention, so that we can raise as much money for the charity as possible, as well as raise awareness of the cause and of the services that BMMUK provide to so many in need. Help us give black people a louder voice. Thank you. 

The t-shirt is now live and available to buy. 

Young Goat
Young Goat


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