Our Story

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The Message

Young Goat is a Bristol-born lifestyle brand founded in 2019 by a group of mates with a simple ethos: anyone can be the GOAT (Greatest Of All Time).

The term is usually exclusively reserved for sporting stars and celebrities, but after using it among our friends as praise, we noticed the positive effect it had on everyone's confidence and self-belief. This is what we want to share with the world.

Being the GOAT is all about committing to personal development and being the best version of yourself. This is something individual; defined and measured by you. Young Goat was created so that you can wear these ideals proudly.

Our Charities
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The Journey

Back in 2019, our aim was to create a brand that embodied our values through designs that were simple but striking. With no business experience and a scribbled logo, we each committed £50 and began selling tees to our mates out of a bedroom at university. 

We quickly realised that our message resonated with people far beyond our friendship group. Today, these values remain unchanged and we are fortunate enough to have grown to a point where we now work with people across the globe to help us provide high-quality garments for everyday use.

Our growth can be attributed to our commitment to these values: ignoring the noise, focusing on ourselves and constantly striving to improve.

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The Herd

Community is intrinsic to Young Goat. Though we are all working towards being our own GOAT, support is crucial.

We feel privileged to have made sales in over 50 countries worldwide and to have such a loyal and engaged following, without which we would not have been able to raise thousands of pounds for our partner mental health charities.

We wouldn't be anywhere without your support and so we want to lend ours in return.

If you have any queries, questions or even suggestions, feel free to message us on live chat or drop us an email at support@younggoat.co.uk.

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