About Us


Young Goat is a Bristol-born lifestyle brand founded in 2019 by six friends who met at university with a simple ethos: anyone can be the GOAT (Greatest Of All Time). 

We do not believe that the acronym should be exclusive to sporting superstars and celebrities. Instead, we feel that it can also be used to promote self-esteem, confidence and to empower anyone to believe that they can be the GOAT in their own right. 

After years of using the term amongst our friends as a bolstering compliment to recognise people’s achievements, it later evolved into Young Goat. Our logo and the centrepiece of our brand then followed shortly after: a goat standing upon the initials YG, resembling a mountain goat and its ability to climb even the steepest of cliffs. This logo serves as a badge of confidence, individualism and self-belief for anyone to wear proudly.

By combining high-quality fabrics and contemporary colourways in a minimalist style, our aim is to provide accessible and timeless streetwear while inspiring people to strive for greatness in their everyday lives. We are proud to partner with various mental health charities as part of our commitment to this message; the relationships that we have with them help us spread awareness about work that is not just close to all our hearts, but also something that we feel is of universal importance.          

Be Your Greatest.

Team   Charity   Values