Back in 2019, our aim was to create a brand that embodied our values through designs that were simple but striking. With no business experience and a scribbled logo, we each committed £50 and began selling tees to our mates out of a bedroom at university.
We quickly realised that our message resonated with people far beyond our friendship group. Today, these values remain unchanged and we are fortunate enough to have grown to a point where we now work with people across the globe to help us provide high-quality garments for everyday use.
Our growth can be attributed to our commitment to these values: ignoring the noise, focusing on ourselves and constantly striving to improve.