Copy of Values


As a group we do not all share the same backgrounds, but we have all benefited from the same experience of collective positivity that was forged while playing football together at university. We believe in the promotion of confidence and high self-esteem, which essentially comes from the recognition that you can be your own GOAT.

We want the community of Young Goats to continue growing and we are keen to help people on their personal journeys to becoming the GOAT so that they can experience the emboldenment that comes with this mindset. Part of this involves working alongside individuals or other upcoming businesses who align with our ethos, whatever their niche, and featuring their work on our channels. Please feel free to contact us if this is something you are interested in.


In an era of fast fashion, we understand that we have a responsibility to minimise our environmental impact wherever possible. For this reason, we are focused on designs that endure, both stylistically and practically. Our focus on quality and embroidery ensures that our garments will last a long time. Although we acknowledge that there is much more work to be done we are constantly looking to streamline and improve our practices as best we can.

The introduction of ‘The GOAT Bag’ has been our greatest development. Our new 100% biodegradable and compostable packaging ensures that wherever these bags may end up, they will have a negligible impact on the environment.




We are also aware that we have a responsibility to ensure that working practices are fair throughout the entirety of the company and will always guarantee that these meet a high standard. This applies to those that are directly employed by or working alongside Young Goat.

We are proud to partner with several mental health charities, not only to commend and share the fantastic work they do but also because we feel that positive mental health is something that is inherently tied to Young Goat’s identity. We have seen first hand the uplifting effect that being called and calling yourself the GOAT has had on the self-esteem of our friends and this is something we want to share.